Written by Michael Rying
CREATIVE (AND COMMERCIAL) ARTISTS – YOUR TIME IS NOW. This could be the biggest creative shift in advertising history.
The music video below (1M views) by Kelly Boesch is a great example of what happens when real creative talent embraces the new AI tools:
And yet much of the advertising industry is treating this AI era as just another way to replicate what we’ve always seen. Honestly, it would be far more interesting if the next Coca-Cola Christmas campaign didn’t try to recreate the “classic” formula with AI.
Stop polishing nostalgia. Start redefining magic.
The tools have changed. The canvas has expanded. The only thing holding creativity back now is courage.
I’m curious to see which major brand dares to break the old template and go all in on true creative freedom.
The tools have changed. The canvas has expanded. The only thing holding creativity back now is courage.
I’m curious to see which major brand dares to break the old template and go all in on true creative freedom.
The Rise of the Brand Manager
Brand equity is no longer only judged by people. In the age of AI search, your brand is also read, ranked and recommended by AI software. For Brand Managers, the task is clear: make your brand Seen. Understood. Recommended.
Read more
AI Doesn’t Care If Your Image Is Beautiful
For years, great visual communication followed a simple rule: make it beautiful, make it engaging, make it human. If people stopped, looked, felt something and remembered the brand, the image had done its job.
Read more
Is your brand disappearing in the AI era?
We’ve all heard that a picture says a thousand words. Now those words are being read by machines. And that changes everything.
Read moreWe've already helped many brand and marketing teams unlock new creative possibilities to embed brand communication in their visual content. Let’s explore the potential in your organisation together. Reach out with your content needs or challenges — or just for inspiration for your journey. We'll get back to you within two business days.
Best regards, Michael Rying
Founder, Scenes Lab